News and notes
Written plainly, by the people doing the work.
Two audiences read this: brands deciding whether face to face is the right tool, and people deciding whether this is the right job. We write for both, and we try not to waste either one's time.

For people looking for work
What a day in the field actually looks like
An honest walk through a working day at Iron Bloom Collective, including the parts people find hard. Written for anyone deciding whether to apply.

For brands
Attention is cheap now. Trust is not.
Why brands with healthy ad budgets still struggle to be understood, and what a trained person having a real conversation does that a banner cannot.